In today's fast-paced digital landscape, the world of online marketing is filled with a myriad of acronyms and jargon that can leave even the most experienced professionals scratching their heads. If you've ever found yourself wondering what CPM, DMP, CMP, CPC, DSP, SSP, VCTR, and all these terms mean, you're not alone. The marketing world is teeming with technical terms and metrics that can seem like a foreign language.

If you often feel like you don't fully grasp what the marketing experts are trying to convey? Are you unsure about what you're actually paying for in your advertising campaigns? What is viewability, and when is it considered good? And perhaps most importantly, do you understand the eCPM of your campaigns and how they are performing?

Understanding the basics of how your marketing campaigns are performing and whether your display advertising is generating the desired results can be a daunting task. This is where someone like me comes in – a knowledgeable and experienced marketing professional who can help you navigate the complex world of digital marketing.