AI systems now read every article you publish — before your human audience does. We write about what that means, what changes, and what stays the same.
Research and strategy guides for publishers navigating the AI era.
Insights on AI, publishing strategy, and what's actually changing.
AI & Publishing
Coming soon · Susanne Sperling
Automated traffic is growing 8x faster than human traffic. Publishers now have two audiences — humans and AI agents — and most are only optimising for one. The companies that understand this first will own the next decade.
Coming soon
Strategy
Coming soon · Susanne Sperling
Kodak had 1,000+ digital imaging patents and an internal study confirming digital would replace film. They chose to protect margins instead. The same denial pattern is visible in publishing today — and the disruption timeline is accelerating.
Coming soon
Monetization
Coming soon · Susanne Sperling
The first generation of AI monetization infrastructure is here. Tollbit, Cloudflare Pay Per Crawl, and Perplexity's publisher program are early signals of what comes after the ad model. What independent publishers need to know now.
Coming soon
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